ABOUT ARKANA RAMA
Who We Are
Arkana Rama brings together 15+ years of expertise and proven track record from 3 successful independent consulting companies, Lion and Gazelle, MAS Executive and syneXeos. The founders each have a background in Blue-Chip Enterprises and Management Consulting, underpinning their roles as trusted advisors with sector-leading approaches and first-class execution in different, but complementary, aspects of Strategic Business Transformation, across a multitude of industry sectors. In addition, we have built a network of trusted partners with whom we have repeatedly delivered significant client value utilising independent, outcome-driven, experts in their fields.
What We Do
Why Arkana Rama
We are committed to:
OUR MISSION AND METHOD
We draw on a wealth of experience utilising industry-leading, proven frameworks to address clients’ unique business challenges and opportunities.
We have developed, and continue to evolve and adapt, a blended set of approaches and discrete solutions which can be tailored to manage change and deliver value faster, whilst retaining appropriate control and pace for the client organisation.
Combining our expertise with that of our trusted partners enables us to leverage and bring together the right components to effectively connect strategic vision with execution and delivery of the required business outcomes.
As capability transfer to our clients is critical to sustainable change, the Arkana Rama Academy provides deep and broad development of people from coaching and mentoring to certification and continuing professional development.

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TRUSTED OUTCOMES
MEET OUR EXECUTIVE TEAM

Arun Kumar
Chief Commercial Officer
Arun is a transformation and shared services leader with over 20 years of experience in operational and digital change within HR, Finance, and Procurement. He has spearheaded major transformation initiatives for organizations such as Heathrow, Pearson, AGS Airports, and Xchanging, with expertise in HR Shared Services and ERP systems, including Oracle Fusion, Unit4, SuccessFactors, and iTrent.
A Certified Lean Six Sigma Master Black Belt, Arun is known for his strategic insight and analytical rigor, making him a trusted advisor to senior leaders. He holds a postgraduate degree in Statistics and a Certificate in Company Direction from the Institute of Directors.
As Chief Commercial Officer at Arkana Rama, Arun’s focus is on developing the right engagement models for our clients so they get maximum value for their spend.

Margaret Spink
Chief Executive
Margaret is a Business Transformation expert with over 25 years of experience advising executive leadership teams and leading large-scale, cross-functional transformation programmes for global organisations.
Prior to becoming an independent, she held leadership roles at Capita, Xchanging, Accenture, and IBM, delivering high-impact strategies in HR, Finance, IT, and shared services. She has deep expertise in highly regulated, multinational environments, enterprise-wide transformation and operational performance improvement. She is widely recognised for enabling sustainable change, realising commercial value, and building resilient, high-performing teams.
As a Senior Executive at Accenture, she led international, technology-enabled transformation programmes for clients in Oil & Gas, FMCG, Pharma, and Telecoms. In the Commercial function at IBM, she managed high-risk programmes and led growth in new markets, inc. the Middle East.
Margaret combines technical depth from her early career in process control engineering with executive leadership in business operations and digital transformation. Her post-graduate studies include ILM7 in Strategic Leadership and Exec Coaching, and a Certificate in Company Direction from the Institute of Directors.

Marc Biebuyck
Chief Product and Service Officer
Marc’s corporate career spans roles at Barclays, Prudential, and as an Executive Director at UBS, followed by founding a consulting business – syneXeos – in the pandemic! His breadth and depth of experience is rooted in and around services and value, driving large, global programmes in applications, networks, contact centers, services transformation, cost-transparency, and unit-based billing.
Throughout his career, he has consistently identified tangible improvements, motivated for the change, and successfully executed on it – Marc derives deep satisfaction from seeing tangible transformation realised.
Marc holds an MBA from Edinburgh Business School and has gained a number of professional certifications including ITIL Strategic Leader, Agile-ADapT, SRE, DevOps, and APM Project Management.
As Chief Product and Service Officer, Marc is accountable for the development and delivery of Arkana Rama’s range and depth of offerings – including methodologies, frameworks, and leading the Service Management practice.
OUR GUIDING PRINCIPLES
Arkana Rama is a Business Consultancy and IT Services company, positioned at the intersection of strategic depth and technological innovation. We aim to share our knowledge, unlock the value within organisations and empower our clients to realise their potential.
We are driven by curiosity, deep learning, problem solving and critical thinking and we are passionate about the power of the collective, integrity, fairness and equity in all things.
Our name fuses two powerful archetypes, which characterise our way of working:
“Arkana” – the literal translation in Arabic means ‘Trusted’ and the word exists in many languages, including Sanskrit, Hebrew and Latin, meaning hidden knowledge, arcane wisdom and strategic insight.
“Rama” – from Sanskrit, it is revered as a symbol of virtue, honour and righteousness. It also resonates across other cultural traditions associated with strength, leadership and moral ideals. In the spiritual realm, Rama represents one who chooses to sacrifice personal desires for the greater good.
